How to Create a Successful Squeeze Page

A squeeze page is a single webpage whose sole purpose is to capture visitors’ names, emails, and other important information so companies and marketers can build a relationship with their prospective buyers and market to them later. The frequent question I get is how do I get my visitors to give me or their details?

A squeeze page is a standalone web page, created specifically for the purpose of obtaining a visitor's email address. Squeeze pages are commonly used as part of a marketing campaign to capture leads. Here are some tips for creating a successful squeeze page:

The fact is you have less than 30 seconds to impress upon your visitors and convince them to give you their details. If your squeeze page does not impress the visitors in that few seconds, it is very likely that they will not subscribe and all your hard work to drive traffic to your squeeze page will go to waste. In order to create a successful squeeze page, you have to pay attention to certain things.

The most important attribute of a good squeeze page is the title of a squeeze page.

• Try to identify with your target market and try to think like they do.
• What are they looking for and what will they want most from you and your services?
• When a visitor lands on your page, you should have something very attractive, something that is an instant attention grabber.
• A big bold title like “Who Else Wants….,” “Tired of……,” “Want To Know The Secrets to…” etc is an instant attention grabber.
• Make it clear what the visitor will get in exchange for their email address. This could be a free ebook, a discount code, or access to exclusive content.
• Keep the design simple and focused. Avoid distractions such as navigation links or social media icons.
• Use a strong and compelling headline that clearly communicates the value proposition of the offer.
• Use high-quality images or videos to grab the visitor's attention and demonstrate the value of the offer.
• Use social proof, such as testimonials or customer reviews, to build credibility and trust.
• Use a prominent and clear call-to-action (CTA) button, such as "Sign Up Now" or "Get Your Free Ebook."
• Make the opt-in form as short and simple as possible, asking only for the minimum amount of information needed.
• Use a responsive design to ensure that the squeeze page looks good on all devices.
• Test different elements of the squeeze page, such as the headline, CTA button, and opt-in form, to see which versions perform the best.
• Follow up with email marketing to nurture the relationship with the leads and convert them into customers.

An impressive or informative image is also crucial in determining whether the squeeze is successful and, depending upon the kind of services or product you are marketing. It can be useful information in form of bullet points or short catchy phrases that arrest attention. Keep it short and simple. No one will bother reading lengthy paragraphs at the first glance. So in short your squeeze page should not be full of contact. Only bits of useful information, are presented in a very alluring way.

Offer something free to those who subscribe. You have no idea what the power of a free gift is. People just love the idea of getting anything free. Some websites have an option that if someone does not subscribe, they cannot access the rest of the website. That is also a good idea only if your squeeze page holds glimpses of what the rest of your website has.

The catchiest thing on your squeeze page should be the call to action button. It should be attention-grabbing rather irresistible. Webmasters who don’t pay attention to these details don’t get a good conversion rate. People visit their website and leave because they don’t find anything interesting.

The last and most important element of a squeeze page is *drumroll* ……………. an OPTIN FORM!! This is where your visitor enters their name and email. A very sophisticated tool I use to build my opting form is a thing called an autoresponder. This is a tool every list builder must have. It is used to store your client’s information, create sequential autoresponder messages, track your email open and click-through rate, and many more.

Important Tips:

Remember to only send out information that is useful and of real value. Never bombard your subscribers with useless mail as it will only lead to the subscribers blocking you or unsubscribing you. All your effort that goes into creating a successful squeeze page will go down the drain!