Tackling Spam and Low-Quality Content: Insights from Google's March 2024 Core Update

Every day, individuals rely on Search to discover the finest content the web has to offer. At our core, we're committed to combatting spam and ensuring search results are filled with valuable, high-quality information. To uphold this commitment, we continuously refine our policies and systems to counter emerging tactics employed by spammers.

Tackling Spam and Low-Quality Content: Insights from Google's March 2024 Core Update

Some Insights from Google's March 2024 Core Update

Improved Quality Ranking: Elevating Relevance and Authenticity

Our ongoing efforts include algorithmic enhancements to our core ranking systems. By fine-tuning these algorithms, we aim to present users with the most pertinent and original content, thereby reducing the presence of unhelpful material in search results.

New and Improved Spam Policies: Safeguarding Search Integrity

In our pursuit of quality, we're updating our spam policies to weed out the lowest-quality content. This includes combatting practices such as repurposing expired websites as spam repositories and curbing the proliferation of obituary spam.

Reducing Low-Quality, Unoriginal Results

Building on our initiatives from 2022, our March 2024 core update focuses on further refining our ranking systems. This involves identifying and addressing webpages that offer little value to users, possess a poor user experience, or seem designed primarily for search engines.

Keeping More Spam Out of Your Results

While we've long relied on advanced spam-fighting systems, we're making several updates to our spam policies. These changes target new and evolving abusive practices, ensuring that unoriginal, low-quality content doesn't overshadow search results.

Combatting Scaled Content Abuse

We're strengthening our policies to address the abuse of scaled content creation methods. This includes taking action against content produced at scale, regardless of whether automation, humans, or a combination thereof are involved.

Addressing Site Reputation Abuse

To safeguard users from misleading content, we're cracking down on low-value, third-party content hosted on reputable websites. Such content, produced primarily for ranking purposes, will now be considered spam.

Halting Expired Domain Abuse

Expired domains repurposed to boost search rankings with low-quality content will no longer fly under the radar. By categorizing this practice as spam, we aim to prevent users from being misled by deceptive tactics.


In our quest to provide users with the most relevant and reliable search results, we're committed to continually improving our systems and policies. These updates mark a significant step forward in our ongoing efforts to combat low-quality content and enhance the search experience for all.

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